February 14, 2014
Secret’s new Destinations Collection features three new long-lasting scents: Paris Romantic Rose, Hawaii Citrus Breeze, and Brazil Rainforest Mist. No matter how epic your next 48 hours are, protect yourself from odor with these fresh new scents, now available in Invisible Solid, Clear Gel, and refreshing Body Spray.
January 16, 2014
Say hello to the two NEW forms that offer 100% odor protection* with Secret Clinical Strength: Invisible Solid, goes on dry to help you stay dry throughout the day, and Clear Gel, for a clean "no white marks" look.
Both new forms of Secret Clinical Strength have the highest levels of active ingredient technology possible so that you can have 100% odor protection* and the 4x the protection you need against stress sweat, giving you 0% hesitation all day long.
*odor as typically noticed by others
January 29, 2013
Did you know stress causes your worst smelling sweat? Stress sweat can happen to anyone, at any time. It comes from a different gland than heat or activity-induced sweat – causing more bacteria and odor. But now you can prevent it! Secret Clinical Strength has proven 4X* stress sweat protection. So even though stress stinks, you don’t have to.
*Vs. the wetness protection required of an ordinary antiperspirant
October 10, 2012
They’re Secret’s new underarm puppets that represent every woman’s underarms! They’ve teamed up with Bravo’s Jenni Pulos with a mission to tell women everywhere about Secret Outlast Clear Gel. It leaves no white marks AND has 48-hour odor protection. If your underarms could talk, they’d tell you to get it right now! Check out Leftie & Rightie doing all the talking as they share their message with unsuspecting women in these YouTube videos.
October 01, 2012
We have so many new ways for you to help end girl-to-girl bullying … like shopping! Next time you’re out, pick up our Mean Stinks deodorant to support a great organization. Girls on the Run helps give girls the courage to stand up against bullying, and your purchase helps them. Start by making the Blue Pinky Swear with your BFFs. Painting your pinky blue is the first step to keeping mean out of your girl group. And don’t forget to take our drama-free pledge, too! When you’re ready, visit our Gang Up for Good page to do both! Learn More About Fearlessly Fresh.
*Up to $150,000 for items sold during July 1, 2012 to June 30, 2013.
September 21, 2011
We’re not the only ones that think Secret Scent Expressions is great. Allure magazine asked its readers to name the products they couldn’t live without and awarded Scent Expressions the 2011 Allure Readers’ Choice Award for best antiperspirant/deodorant! The readers love it because it delivers great scent without leaving white marks. Find Your Reason to Love Scent Expressions.
September 14, 2011
Looking to try a fresh antiperspirant/deodorant? Try Secret Smooth Effects, the formula 50,000 readers of Better Homes and Gardens voted the "best deodorant for women in 2011." Not only has it been clinically tested to reduce the visual appearance of hair, it's also available in six great scents! See more reasons to try Smooth Effects.
September 08, 2011
When 61-year-old Diana Nyad announced she would attempt the 103-mile swim from Cuba to Florida without a shark cage, Secret supported her fearless dream. And despite the threat of hurricanes and shark-infested waters, Diana jumped in the ocean off the Cuban coast this summer. With Secret and all our fans behind her, Diana swam an incredible 56.16 miles without stopping before having to abandon the swim due to health and weather problems. We could not be any prouder of Diana for what she has accomplished—she’s proved you can be fearless at any age, and that those who try can be just as inspiring as those who succeed. It has been Secret’s honor to be a small part of this epic journey. Learn More About This Fearless Woman
August 08, 2011
Sixty-one-year-old Diana Nyad is currently making her way towards accomplishing her lifelong goal: A 103-mile record-breaking swim from Cuba to Florida—without a shark cage! Send her support or Watch the swim.
June 24, 2011
Mother Nature may have kept Diana Nyad at bay last year, but now she’s back and ready to swim. Diana’s facing her lifelong dream: A record-breaking 103-mile swim from Cuba to Florida without a shark cage—at age sixty one! Watch the video to see what led Diana to this moment.